A tagline is a variant of a branding slogan Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be typically used in marketing Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in materials and advertising Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and or product (like a film), or to reinforce the audience's memory In psychology, memory is an organism's mental ability to store, retain and recall information. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing the memory. The late nineteenth and early twentieth century put memory within the paradigms of cognitive psychology. In recent decades, it has of a product. Some taglines are successful enough to warrant inclusion in popular culture Popular culture is the totality of distinct memes, ideas, perspectives, and attitudes that are deemed preferred per an informal consensus within the mainstream of a given culture. Heavily influenced by mass media (at least from the early 20th century onward) and perpetuated by that culture's vernacular language, this collection of ideas permeates, often becoming snowclones An example of a snowclone is "X is the new black", itself a version of the expression "X is the new Y". X and Y may be replaced with new words or phrases – for example, "comedy is the new rock 'n' roll". Both the generic formula and the new phrases produced from it are called "snowclones".

Examples of famous movie/television taglines are:

See also

Look up tagline in Wiktionary Wiktionary is a multilingual, Web-based project to create a free content dictionary, available in over 151 languages. Unlike standard dictionaries, it is written collaboratively by volunteers, dubbed "Wiktionarians", using wiki software, allowing articles to be changed by almost anyone with access to the website, the free dictionary.

References

  1. ^ a b Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born?mode=PF. Retrieved on 2008-02-17. "the seminal tagline for The Fly ("Be Afraid. Be Very Afraid.") [...] "Just when you thought it was safe to go back in the water . . ." (Who remembers that the line promoted "Jaws 2," not the original?)"
  2. ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed. Retrieved on 2008-02-17. "That may be the second most over used tagline after “In space no one can hear you scream.”"
  3. ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. http://www.newscientist.com/article/mg18925421.400.html. Retrieved on 2008-02-17.
  4. ^ "Taglines for Star Wars (1977)". IMDb. http://www.imdb.com/title/tt0076759/taglines. Retrieved on 2008-02-17.
  5. ^ Erickson, Hal. "Love Story: MTV movies". Allmovie. http://www.mtv.com/movies/movie/21324/moviemain.jhtml. Retrieved on 2008-02-20. "The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase"
  6. ^ Sir, Paul (2007-04-21). "It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’". The Borneo Post. http://www.theborneopost.com/?p=17078. Retrieved on 2008-02-20.
  7. ^ Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531. Retrieved on 2008-02-20. "In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.”"
  8. ^ "Taglines for "Star Trek" (1966)". IMDb. http://imdb.com/title/tt0060028/taglines. Retrieved on 2008-02-17.
  9. ^ "Taglines for "The X Files" (1993)". IMDb. http://imdb.com/title/tt0106179/taglines. Retrieved on 2008-02-17.

Categories: Film advertising material Categories: Film | Marketing techniques | Advertising techniques | Marketing by medium | Advertising by medium | Marketing Categories: Business | Service industries | Business economics | Phrases Categories: Sociolinguistics | Vocabulary | Literary terms | Rhetorical techniques

 

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Be a columnist by creating a blog - Lancaster Eagle Gazette
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Be a columnist by creating a blog

Lancaster Eagle Gazette

Then set up your blog title, your tagline if you want one, and your image. Then start letting other people know where you stand on things and what you think ...



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Google News Search: Tagline,
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We have a new logo and tagline | mullen.com
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We have a new logo and tagline | mullen.com

Edward Boches

Mon, 15 Jun 2009 21:51:14 GM

We figured we're moving to Boston after 23 years in the mansion, we're creating a new more open environment to mirror the way we actually work, and.

Google Blogs Search: Tagline,
Fri Jul 10 14:51:29 2009
what website do you go to find out if a tagline is copyrighted?
Q. I want to copyright a tagline and want to find out if it exists and is already copyrighted. what is the name of the website where I can check this out?
Asked by Chess Player - Sat Jan 13 23:49:39 2007 - - 4 Answers - 0 Comments

A. You wouldn't copyright it. Copyrights can be obtained for things of an artistic nature. This includes, of course, poetry, films, sculptures, music, fiction, etc. But can also include things that may not necessarily seem "artistic" in the general sense of the word. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. To protect a slogan/tag line within your industry, you would apply for a trademark. Trademarks can be names of products or services, logos, slogans/tag lines, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the… [cont.]
Answered by TM Express - Mon Jan 15 17:12:02 2007

Yahoo Answers Search: Tagline,
Thu Jul 9 06:13:32 2009