A tagline is a variant of a branding slogan Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be typically used in marketing Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves materials and advertising Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand A brand is the identity of a specific product, service, or business[page needed]. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand or product (like a film), or to reinforce the audience's memory In psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including technique of artificially enhancing the memory. The late nineteenth and early twentieth century put memory within the paradigms of cognitive psychology. In recent of a product. Some taglines are successful enough to warrant inclusion in popular culture Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, specifically Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily.
Examples of famous movie/television taglines are:
- Be afraid. Be very afraid. – The Fly[1]
- In space, no one can hear you scream. – Alien Alien is a 1979 science fiction horror film directed by Ridley Scott and starring Tom Skerritt, Sigourney Weaver, Veronica Cartwright, Harry Dean Stanton, John Hurt, Ian Holm and Yaphet Kotto. The film's title refers to its primary antagonist: a highly aggressive extraterrestrial creature which stalks and kills the crew of a spaceship[2][3]
- Just when you thought it was safe to go back in the water... – Jaws 2 Jaws 2 is a 1978 thriller film and the first sequel to Steven Spielberg's Jaws . Directed by Jeannot Szwarc and starring Roy Scheider as Police Chief Martin Brody who must deal with another great white shark terrorizing the waters of Amity Island, a fictional seaside resort[1]
- A long time ago, in a galaxy far, far away... – Star Wars Star Wars, later retitled Star Wars Episode IV: A New Hope, is an epic 1977 American space opera film, written and directed by George Lucas. It is the first of six films released in the Star Wars saga: two subsequent films complete the original trilogy, while a prequel trilogy completes the six film saga. Ground-breaking in its use of special[4]
- Love means never having to say you're sorry – Love Story Love Story is a 1970 romantic drama film written by Erich Segal and directed by Arthur Hiller. The film, well-known as a tragedy, is considered one of the most romantic of all time by the American Film Institute , and was followed by a sequel, Oliver's Story during 1978. Love Story starred actor Ryan O'Neal and actress Ali MacGraw and also is the[5][6][7]
- Where no man has gone before – Star Trek Star Trek is an American science fiction entertainment franchise. The original Star Trek is an American television series, created by Gene Roddenberry, which debuted in 1966 and ran for three seasons, following the interstellar adventures of Captain James T. Kirk and the crew of the Federation Starship Enterprise, following an earlier pilot film [8]
- The truth is out there. – The X-Files The X-Files is a Canadian/American science fiction television series and a part of The X-Files franchise, created by screenwriter Chris Carter. The program originally aired from September 10, 1993) to May 19, 2002). The show was a hit for the Fox network, and its characters and slogans became popular culture touchstones in the 1990s. Seen as a[9]
See also
- Tag
- Subtitle
- Byline The byline on a newspaper or magazine article gives the name, and often the position, of the writer of the article. Bylines are traditionally placed between the headline and the text of the article, although some magazines place bylines at the bottom of the page, to leave more room for graphical elements around the headline
References
- ^ a b Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born?mode=PF. Retrieved 2008-02-17. "the seminal tagline for The Fly ("Be Afraid. Be Very Afraid.") [...] "Just when you thought it was safe to go back in the water . . ." (Who remembers that the line promoted "Jaws 2," not the original?)"
- ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed. Retrieved 2008-02-17. "That may be the second most over used tagline after “In space no one can hear you scream.”"
- ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. http://www.newscientist.com/article/mg18925421.400.html. Retrieved 2008-02-17.
- ^ "Taglines for Star Wars (1977)". IMDb. http://www.imdb.com/title/tt0076759/taglines. Retrieved 2008-02-17.
- ^ Erickson, Hal. "Love Story: MTV movies". Allmovie. http://www.mtv.com/movies/movie/21324/moviemain.jhtml. Retrieved 2008-02-20. "The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase"
- ^ Sir, Paul (2007-04-21). "It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’". The Borneo Post. http://www.theborneopost.com/?p=17078. Retrieved 2008-02-20.
- ^ Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531. Retrieved 2008-02-20. "In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.”"
- ^ "Taglines for "Star Trek" (1966)". IMDb. http://imdb.com/title/tt0060028/taglines. Retrieved 2008-02-17.
- ^ "Taglines for "The X Files" (1993)". IMDb. http://imdb.com/title/tt0106179/taglines. Retrieved 2008-02-17.
Categories: Film advertising material Categories: Film | Marketing techniques | Advertising techniques | Marketing by medium | Advertising by medium | Marketing Categories: Business | Service industries | Business economics | Phrases The wikipedia does not have many articles on topics that are words or phrases (because Wikipedia is not a dictionary or usage guide); but many articles are on topics that can be referred to by words or phrases, and these are listed here
Thu, 26 Aug 2010 13:14:00 GMT+00:00
Freshinfo Taking place from 3-17 September, the campaign will run under the tagline 'Choose organic everyday', the event aims to boost the profile of the category ...
