A tagline is a variant of a branding slogan Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be typically used in marketing Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in materials and advertising Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and or product (like a film), or to reinforce the audience's memory In psychology, memory is an organism's mental ability to store, retain and recall information. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing the memory. The late nineteenth and early twentieth century put memory within the paradigms of cognitive psychology. In recent decades, it has of a product. Some taglines are successful enough to warrant inclusion in popular culture Popular culture is the totality of distinct memes, ideas, perspectives, and attitudes that are deemed preferred per an informal consensus within the mainstream of a given culture. Heavily influenced by mass media (at least from the early 20th century onward) and perpetuated by that culture's vernacular language, this collection of ideas permeates, often becoming snowclones An example of a snowclone is "X is the new black", itself a version of the expression "X is the new Y". X and Y may be replaced with new words or phrases – for example, "comedy is the new rock 'n' roll". Both the generic formula and the new phrases produced from it are called "snowclones".
Examples of famous movie/television taglines are:
- Be afraid. Be very afraid. – The Fly[1]
- In space no one can hear you scream. – Alien Alien is a 1979 science fiction/horror film directed by Ridley Scott and starring Tom Skerritt, Sigourney Weaver, Veronica Cartwright, Harry Dean Stanton, John Hurt, Ian Holm and Yaphet Kotto. The film's title refers to its primary antagonist: a highly aggressive extraterrestrial creature which stalks and kills the crew of a spaceship[2][3]
- Just when you thought it was safe to go back in the water... – Jaws 2 Jaws 2 is a 1978 horror adventure film and the first sequel to Steven Spielberg's 1975 Oscar-winning classic Jaws. Directed by Jeannot Szwarc and starring Roy Scheider as Police Chief Martin Brody who must deal with another Great White Shark terrorizing the waters of Amity Island. The plot of Jaws 2 is similar to that of a slasher film, in which[1]
- A long time ago in a galaxy far, far away... – Star Wars Star Wars is an epic space opera franchise initially conceived by George Lucas. The first film in the franchise was originally released on May 25, 1977 by 20th Century Fox, and became a worldwide pop culture phenomenon, spawning two immediate sequels, released in three-year intervals. Sixteen years after the release of the trilogy's final film,[4][citation needed]
- Love means never having to say you're sorry – Love Story Love Story is a 1970 romantic drama film written by Erich Segal based on his 1970 best-selling novel. It was directed by Arthur Hiller. The film, well-known as a tear-jerking tragedy, is considered one of the most romantic of all time by the American Film Institute , and was followed by a sequel, Oliver's Story in 1978. Love Story starred actor[5][6][7]
- To boldly go where no man has gone before – Star Trek Star Trek is an American science fiction entertainment series and media franchise. The Star Trek fictional multiverse created by Gene Roddenberry is the setting of six television series, including the original 1966 Star Trek, and eleven feature films. The franchise also includes dozens of computer and video games, hundreds of novels and instances[8][citation needed]
- The truth is out there. – The X-Files The X-Files is an American science fiction television series, created by Chris Carter, which first aired in 1993 and ended in 2002. The show was a hit for the Fox network, and its characters and slogans became pop culture touchstones in the 1990s. Seen as a defining series of its era, The X-Files tapped into public mistrust of governments and[9][citation needed]
See also
- Advertising slogan Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be
- Premise (film) The premise of a film or screenplay is the fundamental concept that drives the plot
- Signature block A signature block is a block of text automatically appended at the bottom of an e-mail message, Usenet article, or forum post. This has the effect of "signing off" the message and in a reply message of indicating that no more response follows. It is common practice for a signature block to consist of one or more lines containing some
References
- ^ a b Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born?mode=PF. Retrieved on 2008-02-17. "the seminal tagline for The Fly ("Be Afraid. Be Very Afraid.") [...] "Just when you thought it was safe to go back in the water . . ." (Who remembers that the line promoted "Jaws 2," not the original?)"
- ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed. Retrieved on 2008-02-17. "That may be the second most over used tagline after “In space no one can hear you scream.”"
- ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. http://www.newscientist.com/article/mg18925421.400.html. Retrieved on 2008-02-17.
- ^ "Taglines for Star Wars (1977)". IMDb. http://www.imdb.com/title/tt0076759/taglines. Retrieved on 2008-02-17.
- ^ Erickson, Hal. "Love Story: MTV movies". Allmovie. http://www.mtv.com/movies/movie/21324/moviemain.jhtml. Retrieved on 2008-02-20. "The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase"
- ^ Sir, Paul (2007-04-21). "It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’". The Borneo Post. http://www.theborneopost.com/?p=17078. Retrieved on 2008-02-20.
- ^ Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531. Retrieved on 2008-02-20. "In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.”"
- ^ "Taglines for "Star Trek" (1966)". IMDb. http://imdb.com/title/tt0060028/taglines. Retrieved on 2008-02-17.
- ^ "Taglines for "The X Files" (1993)". IMDb. http://imdb.com/title/tt0106179/taglines. Retrieved on 2008-02-17.
Categories: Film advertising material Categories: Film | Marketing techniques | Advertising techniques | Marketing by medium | Advertising by medium | Marketing Categories: Business | Service industries | Business economics | Phrases Categories: Sociolinguistics | Vocabulary | Literary terms | Rhetorical techniques
Lancaster Eagle Gazette
Then set up your blog title, your tagline if you want one, and your image. Then start letting other people know where you stand on things and what you think ...
and more »
280px x 400px | 26.30kB
[source page]
IMG http winsupersite com images faq vista tagline 01 jpg IMG http winsupersite com images faq vista tagline 02 jpg IMG http winsupersite com images faq vista tagline 03 jpg
Edward Boches
Mon, 15 Jun 2009 21:51:14 GM
We figured we're moving to Boston after 23 years in the mansion, we're creating a new more open environment to mirror the way we actually work, and.
Q. I want to copyright a tagline and want to find out if it exists and is already copyrighted. what is the name of the website where I can check this out?
Asked by Chess Player - Sat Jan 13 23:49:39 2007 - - 4 Answers - 0 Comments
A. You wouldn't copyright it. Copyrights can be obtained for things of an artistic nature. This includes, of course, poetry, films, sculptures, music, fiction, etc. But can also include things that may not necessarily seem "artistic" in the general sense of the word. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. To protect a slogan/tag line within your industry, you would apply for a trademark. Trademarks can be names of products or services, logos, slogans/tag lines, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the… [cont.]
Answered by TM Express - Mon Jan 15 17:12:02 2007
